Helping small and medium sized businesses leverage their critical business data
Customer Lifetime Value
By better understanding the behaviors and profitability of your customer segments, amazing things start to happen. Suddenly, setting strategy and achieving team cohesiveness comes within reach. Among other things, Customer Lifetime Value can help you to identify profitable customer segments and profiles, compare and prioritize marketing channels and growth opportunities based on ROI, set financially sound strategy, and create a common language among your entire team.
Financial Basics and Literacy
The topic of finance can be intimidating or even boring for many entrepreneurs, especially when they went into business because of a passion rather than for “the numbers”. But with basic fundamentals and an understanding of the financial underpinnings of a business, you can discover many ways to make it more profitable and efficient. We focus on tested and proven techniques that will give your business “just enough” to begin to better manage the most important areas of business finance.
No-Nonsense Strategic Planning
Benjamin Franklin famously said: “If you fail to plan, you are planning to fail!” Unfortunately, the concept of strategic planning is often surrounded with too much non-action for business owners. We agree. But we also know that some basic planning tools and processes can result in a higher degree of innovation and execution. By establishing planning goals that tie directly to customer lifetime value, you really can move the needle. Otherwise, what’s the point?!?
Hourly Support Services
Sometimes you need a boost to get your improvement projects rolling. Or maybe your team and resources are maxed out, and you need some short term help to “get over the hump.” And having access to an experienced set of new eyes and ears can always make a big difference…that’s the kind of help we provide.
START USING Your Business Data
Customer analytics is NOT just for big business. However, large competitors recognize that many small and medium businesses don't study and utilize their own customer and product data. With the right tools and knowledge, you can become a data driven organization. Your business can and should make the transition. It's a lot easier than it may sound. Start today!
MAIN STREET & LOCAL BUSINESSES
Meet some of our current and former clients that operate locally-focused businesses.
FAST-GROWTH SERVICE BUSINESSES
Fast growth can create a whole new set of “good problems to have.” Setting strategy and goals takes on a whole new meaning.
SOFTWARE & HIGH TECH START-UPS
Starting at “square one” doesn’t mean you shouldn’t use financial strategy in your decision making.
NATIONAL & REGIONAL BRANDS
When you manage inventory and a far-flung supply chain, the importance of sound financial management can quickly become magnified.
We were recently lucky enough to be asked by Dave Bayless, founder of HumanScale Business, to sit down to discuss Customer Lifetime Value. Our conversation ended up being pretty wide-ranging, which is a good reflection of the flexibility and applicability of the CLTV framework. We hope you enjoy the conversation (below) and that it gets Read more about Introduction to Customer Lifetime Value – an interview[…]
Looking for some insights into how big companies are using data and internet to their advantage? This article from Forbes lays out the case for “the algorithmic CEO.” Sounds a little scary until you realize that: 1) algorithm is basically the same as saying “fancy math” and 2) becoming data-driven is not exclusively reserved for big Read more about Big Companies…they are using their data.[…]
By now, you’ve probably noticed that we love data. We admit it, totally true. We think that all businesses – regardless of size – need to find a way to harness their data to stay competitive and relevant in the modern business world. But that doesn’t mean we don’t like brands too. We love good Read more about Data matters. But so does your brand.[…]
So, let’s say you have a Main Street retail store of just about 2,000 square feet. You sell specialty goods to local and visiting families. You are known locally for having an ever-changing and interesting set of products, which means that you are always experimenting with new inventory investments…and also looking to optimize those investments. Read more about CASE STUDY: Specialty Retailer that “mapped” the profitability of its footprint[…]
This mid-sized business was once a tiny startup. And not a very profitable one either! The biggest problem was that the company simply wasn’t creating enough Customer Lifetime Value from each of its new customers. And since it had a marketing budget that often exceeded $1 million per year, this was a pretty serious problem. Read more about CASE STUDY: Nationwide provider of Business Services applying CLTV concepts throughout its business[…]
Well…for one, we don’t think that data-driven techniques should be only used by big corporations. Especially when this is the result! New York Times: E-Commerce: Convenience Built on a Mountain of Cardboard. Delivery services now come through in hours, not days. But the boxes after boxes generated create environmental concerns, and some guilt. Read the full Read more about Why do we like to work with locally-focused businesses?[…]